Hertitude Clinic is committed to protecting your privacy. The following information outlines the measures our company takes to safeguard the personal data you provide while visiting our website or requesting our services. This Privacy Policy also covers any personal information about you that may be shared with us by third parties.

Hertitude Clinic collects your personal information when you voluntarily provide it to us or request our services through our website or any other company channels. Examples include booking a medical appointment, subscribing to newsletters, requesting special assistance, or engaging in offline transactions such as patient registration at the Hertitude Clinic reception.

The company may also receive your personal information from third parties — including affiliated companies, business partners, distributors, service providers, or data analytics companies — in connection with the provision of our services.

The types of personal data that Hertitude Clinic collects depend on the circumstances and the nature of the services you request. Your personal data will be used to complete online or offline transactions, or to deliver the requested services. The company may collect this information directly from you or from third parties, and it may include:

• Identification Information: such as name, photograph, gender, date of birth, passport number, national identification number, or other identifiable details.
• Contact Information: such as address, phone number, and email address.
• Payment Information: such as billing details, credit or debit card information, and bank account details.
• Service Information: such as medical appointment records, personal information of relatives, accommodation or dietary preferences, hotel bookings, and other support services.
• Marketing Activity Information: such as registration data for participation in marketing or promotional events.
• Statistical Information: such as the number of patients and website visit data.
• Website Usage Information: such as IP address, cookies, and online appointment system data.
• Health Information: such as medical records, health care reports, laboratory results, and medical diagnoses.
• Medication and Allergy Information: such as prescribed drugs, usage records, and allergic reactions.
• Feedback and Treatment Outcomes: information or opinions you provide regarding your treatment experience.

The company will not collect or use any sensitive personal data, such as race, religious beliefs, or criminal records, unless required by applicable laws and regulations or with your explicit consent.

Hertitude Clinic may use your personal information for the following purposes:

• To provide or deliver the company’s services to you.
• To schedule medical appointments, send updates, or recommend clinic services.
• To coordinate and share information with affiliated clinics and hospitals to ensure faster and more efficient patient referrals.
• To verify patient identity and ensure the accuracy of medical records.
• To send appointment reminders or rescheduling notifications.
• To facilitate and provide special benefits or privileges to patients.
• For marketing, promotional, and customer relationship purposes, including the distribution of information about promotions, products, services, and special campaigns.
• To serve as a communication channel for inquiries and responses.
• To conduct customer satisfaction surveys, market research, and statistical analysis aimed at improving existing products and services or developing new ones.
• For accounting and financial purposes, such as verifying credit card payments, billing accuracy, and processing refunds.
• To maintain security and safety, including while you are on the company’s premises.
• To comply with company policies, as well as applicable laws, regulations, rules, or lawful requests from government agencies, such as subpoenas, court orders, or other legally binding requests.

For other related purposes that support the objectives mentioned above, or for any other purposes for which you have given consent from time to time.

Hertitude Clinic may disclose or transfer your personal data to third parties, whether located inside or outside of Thailand. Such disclosure or transfer will be conducted in accordance with appropriate and necessary measures, as well as relevant laws and regulations, for the purposes stated above. These third parties may include affiliated companies, clinics within our network, business partners, and strategic alliances.

• Affiliated companies, representatives, service providers, or partners who provide services to the company or act on its behalf — including but not limited to IT service providers and marketing service providers.
• Business partners, such as hotels, car rental companies, insurance providers, loyalty program partners, and other organizations related to customer service or satisfaction.
• Banks and payment processors, such as credit or debit card companies.
• Security and safety personnel.
• Government authorities, regulatory agencies, or other entities as permitted or required by law.

The company’s website may contain links to third-party websites. If you follow these links, please note that this Privacy Policy does not apply to those third-party websites. Hertitude Clinic is not responsible for how such third parties collect or use your personal information, as it is beyond our control. We encourage you to review the privacy policies of each website to ensure that you are comfortable with how your personal data is handled.

Your personal data will be retained only for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law or for legal proceedings.

The company applies appropriate technical and administrative safeguards to protect your personal data from unauthorized access, use, or disclosure. For instance, we use Secure Sockets Layer (SSL) encryption protocols for data transmitted over the Internet.

You have the right to request access to, update, or correct your personal data, as well as exercise other rights under applicable data protection laws — such as requesting a copy of your personal data or requesting to suspend its use or disclosure if it exceeds the stated purpose or was collected without your consent.

All such requests must be submitted in writing, accompanied by identity verification documents and contact details. Please send your request to Line Official Account: @hertitude.

Hertitude Clinic may review and amend this Privacy Policy from time to time to reflect changes in our services, operations, user feedback, or applicable legal requirements. The latest version of this Privacy Policy will always be published on our website at https://hertitude.com/privacy-policy/ so that you can stay informed of how we protect your personal data.

If you have any questions, suggestions, or complaints regarding this Privacy Policy, please contact us via Line Official Account: @hertitude.